HelloFresh vs Marley Spoon Featured Image

HelloFresh vs Marley Spoon | Complete Meal Kit Comparison Australia (2022)

Put simply, both HelloFresh and Marley Spoon fundamentally offer a weekly box of ingredients that can be cooked up into tasty meals at home. This begs the question, “Which meal kit is better for me?”

This review aims to answer that question, helping you work out which meal kit service is right for you. I’ll provide a brief summary of each service here, however you can also read my full reviews of HelloFresh and Marley Spoon.

HelloFresh and Marley Spoon are the two biggest Meal Kit delivery services in Australia, each serving thousands of meals each week. Both companies are well established with many loyal customers who often argue about which is best. As the most established services in the market, it’s important to have high expectations for quality and consistency from both companies.

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Comparing Marley Spoon and HelloFresh

Best Tasting
HelloFresh
Best Variety
Marley Spoon
Product
Product
HelloFresh
Marley Spoon
Price Per Serve
Price Per Serve
$7.80 - $11.30
$8.50 - $12.50
Calories Per Serve
Calories Per Serve
880
690
Delivers To
Delivers To
Australia-Wide
Australia-Wide
Weekly Options
Weekly Options
35
50

HelloFresh vs Marley Spoon : Offering

Let’s start by summarising the offerings from both HelloFresh and Marley Spoon to understand their similarities and differences.

HelloFresh Offering

Service Options – With HelloFresh, you get the option of receiving meals for either 2 or 4 people across 3, 4 or 5 meals a week. They also provide a specific vegetarian box as well as a Family Box with meals designed to keep kids happy.

Meal Variety – On their classic box, you can choose between 13-18 meals a week, including at least 5 different vegetarian variations. HelloFresh also offer ‘Gourmet‘, ‘Fresh & Fast! and ‘Dinner to Lunch’ options for an additional cost each week. You can review their menu for the upcoming weeks to see what’s available.

Delivery Options – HelloFresh deliver to all metro areas in Australia, including Perth. Deliveries are made between Saturday and Wednesday each week, with your final meal selections needing to be confirmed by either Tuesday or Wednesday the week before (depending on which state you live in).

Additional Extras – HelloFresh also offer the ability to add on Sides, Fruit Boxes and Snacks.

HelloFresh Delivery Box
HelloFresh Delivery Box

Marley Spoon Offering

Service Options – With Marley Spoon, you get the option of receiving meals for either 2 or 4 people across 2, 3 or 4 meals a week. They also provide a specific option to make your box vegetarian. Once you have signed up, you can manage your service to make it up to 5 meals a week up to a maximum 16 portions.

Meal Variety – Marley Spoon offer an absolutely massive choice of 27 meals each week, ensuring you can always order dishes that you’ll definitely love. This normally includes around 10 vegetarian dishes as well as ‘fast’ cooking meals at no additional cost. You can see their menu for the next four weeks to learn more about the wide variety available.

Delivery Options – Marley Spoon deliver to all major Metro areas except for WA. This includes Sydney, Canberra, Melbourne, Hobart, Launceston, Adelaide, Brisbane, the Gold Coast, Wollongong, Newcastle, Darwin and NSW’s Central Coast. Deliveries are made between Monday and Friday each week, with your final meal selections needing to be confirmed at least 7 days before your delivery is due.

Additional Extras – Marley Spoon offer add-on Fruit Boxes.

Marley Spoon Delivery Box
Marley Spoon Delivery Box

HelloFresh vs Marley Spoon Differences

There are a few key differences to call out between these two services:

  • Recipe Variety – Marley Spoon offer a much greater range of recipes each week, promising 27 different options compared to HelloFresh offering a maximum of 18.
  • Optional Extras – Marley Spoon allow you to add on a fruit box but otherwise all the meals cost exactly the same. In contrast, HelloFresh offer a range of different additions including gourmet recipes for special occasions as well as snacks and fruit boxes.
  • Delivery Areas – HelloFresh have made the move across to Western Australia, something that is proving difficult for Marley Spoon.

HelloFresh vs Marley Spoon: The Food

Now you’re clear on what you’re receiving, it’s important to talk about the end result – how good will the food be? This definitely comes down to a lot of personal preference, but hopefully I can give you a good idea about what you’ll receive with both Meal Kits.

The ingredients I have received with both Meal Kits have always been of equal high quality and freshness, although I do recognise that a small number of consumers can have issues with this.

HelloFresh Meals

Ingredients – Ingredients arrive in separate paper bags for each recipe, easily identifiable by a colour that matches one of the recipe cards. Where it makes sense, ingredients have been partially prepared e.g grated cheese. This means that you can get cooking immediately once you’ve decided which meal to cook.

Recipes – The recipes are exceptionally clear and easy to follow, making it very clear when you need to complete different parts of your meal. When a slightly more complex technique is required, the recipe also provides helpful hints & tips on how to complete it.

End Result – I was exceptionally impressed with every dish I tried from HelloFresh, managing to easily create restaurant-quality food that tasted fantastic. With the recipes being very simple to follow and taking between 30 – 45 minutes, this was a real surprise to create such great tasting meals.

You can see how my cooking attempts compared to HelloFresh’s advertising in my ‘Expectations vs Reality’ blog post.

HelloFresh Meal Examples
Examples of HelloFresh Meals I Cooked

Marley Spoon Meals

Ingredients – Ingredients arrive in separate paper bags for each recipe, labelled to make it clear which bag is for which recipe. Where it makes sense, ingredients have been partially prepared, similar to HelloFresh. This means that you can get cooking immediately once you’ve decided which meal to cook.

Recipes – The recipes arrive on large, professionally printed cards with plenty of pictures to help you understand the recipe. With all the ingredients pre-portioned, it’s easy to follow along with the card and create each dish. However, I do find that some Marley Spoon recipes have slightly strange ordering that makes it easy to overcook/undercook food.

End Result – I enjoyed every dish I tried from Marley Spoon, all with comforting and homely flavours. The flavours were a little less advanced than HelloFresh, though I still enjoyed each meal. Occasionally, I was left disappointed by the portion sizes although I also had some portions that lasted 3 meals so it all tends to balance out. I was easily able to cook each dish in less than an hour, without any additional assistance.

Marley Spoon Meal Examples
Examples of Marley Spoon Meals I Cooked

Collect Your $130 Saving on HelloFreshThat's a massive $65 off your first box, $45 off your second, and $10 off your 3rd and 4th.

HelloFresh are currently offering readers of Food Box Mate a higher welcome discount, with $90 off split between your first 4 boxes. That’s an awesome saving for a great, convenient meal kit service.

Marley Spoon are offering a slightly different deal where you save $40 on your first box. This should be automatically applied at checkout, so double check you’re getting our discount.

Head to Marley Spoon & Save $100Try a Marley Spoon meal kit with $100 off across your first 4 boxes


HelloFresh vs Marley Spoon : The Cost

With both services competing for the same ‘semi-premium’ segment of the market, cost is going to be quite an important factor, so how do they compare against each other? I did a full analysis of costs across the industry but for this comparison we focus on HelloFresh and Marley Spoon. Where applicable, I use the HelloFresh Classic box.

Total price of a weekly meal kit compared

PeopleMealsHello FreshMarley Spoon
23$59.96$67.50
24$81.96$87.60
25$99.96$105.00
43$114.96$118.80
44$144.96$141.60
45$179.89N/A

HelloFresh generally come in at a slightly lower cost than Marley Spoon, with the biggest difference being for their smaller boxes. If you’re a couple wanting just 3 meals a week then HelloFresh is over 10% cheaper. That adds up to quite a lot of money over an entire year ($392 to save you the maths!). The difference becomes more negligible towards the larger boxes, which can be seen more clearly in our cost per portion analysts below.

Cost per portion comparison

HelloFresh vs Marley Spoon Cost Per Portion Comparison

This graph backs up what we saw in the total costs before. HelloFresh has a price advantage with smaller boxes but loses that advantage once you get to 12 portions and above. With Marley Spoon, it becomes clear that the best value is found with that 16 portion box.

Fresh food delivery costs

Hello FreshMarley Spoon
$9.99 per Delivery$8.95 per Delivery

HelloFresh have slightly higher delivery costs, but the difference isn’t very significant. Remember to factor these costs into your food budget when purchasing a Meal Kit.


So which do I buy?! HelloFresh vs Marley Spoon

Honestly, these two Meal Kits are very similar. They both provide quality, fresh ingredients alongside professional recipe cards and an easy to use ordering system. Which company you use will depend on what’s most important to you. If you’re looking for Variety then Marley Spoon are unrivalled in providing a fantastic range of options each week. This means it’s more suitable for anyone with picky eaters in the family, or people with intolerances or restricted diets.

If Marley Spoon interests you, check out our full review or take advantage of our exclusive $40 offer.

If you value creating some incredible Meals with a real depth to flavour and impressive aesthetics, then based on my experience I would recommend HelloFresh. They manage to create a more exciting dinner time experience and have become my personal favourites. If I was cooking for friends or trying to impress someone, I would be going with HelloFresh hands down. This is reflected in HelloFresh scoring highest in our individual reviews.

If HelloFresh interests you, check out our full HelloFresh review or take advantage of our exclusive $130 discount across your first 4 boxes!



Collect Your $130 Saving on HelloFreshThat's a massive $65 off your first box, $45 off your second, and $10 off your 3rd and 4th.


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