Australian Meal Kit Industry Statistics

Australian Meal Kit Industry Statistics

Here at Food Box Mate, my mission is to provide the best independent advice and news about the food subscription industry in Australia. As part of that mission, I conduct numerous research studies investigating things like meal kit delivery costs, which meal kit is the healthiest and where you can get the cheapest prepared meals.

However, there are lots of other sources for information about the meal kit industry. This page will allow us to share the latest and most interesting facts, figures and research sourced across the industry.

The research is specifically for Meal Kits in Australia. If these statistics are interesting to you, you may also want to see our full results of the 2021 Food Box Mate Meal Kit survey.

Would you like to talk to me about the meal kit industry? Please reach out directly at david@foodboxmate.com. I am also open to any requests for new research. If you wish to reference any Food Box Mate statistics, please link back to this website.

Meal Kit Industry Statistics

How many meal kit users have tried more than one meal kit?

Only 34% of meal kit subscribers had tried more than one meal kit service between October 2020 and March 2021 (Food Box Mate Survey).

Why do people in Australia use meal kits?

A majority (77%) of meal kit subscribers use their service because it makes their weekly cooking easier (Food Box Mate Survey).

Who are the cheapest meal kit services?

Dinnerly and EveryPlate are the cheapest meal kit services available in Australia, offering meals from $4.85 per portion (Food Box Mate)

Which meal kit service delivers to the most places in Australia?

Dinnerly offer the greatest delivery range of any meal kit service, delivering to every single state in Australia. (Food Box Mate)

Which meal kit service is the best in Australia?

HelloFresh were rated the best meal kit in Australia in 2021, scoring an average of 4.09 out of 5 (Food Box Mate Survey).

Which meal kit service provides the most consistent deliveries?

Dinnerly provided the best delivery service in Australia in 2021, with 91% of customers rarely facing any issues with their deliveries (Food Box Mate Survey).

When did each meal kit service launch in Australia?

Meal Kit Launched In
Marley Spoon June 2015
Dinnerly March 2018
HelloFresh January 2021
EveryPlate August 2020

HelloFresh Australia Statistics

HelloFresh Revenue

HelloFresh do not publish separate reports on their Australian business, with the latest statistics suggesting sales of $126,500,000 in 2017 (AFR)

Is HelloFresh cheaper than grocery shopping?

HelloFresh is 30% more expensive than grocery shopping (Food Box Mate).

How many people do HelloFresh employ in Australia?

HelloFresh employs over 1,190 people in Australia (HelloFresh) having doubled their workforce compared to 2020.

Are HelloFresh carbon neutral?

HelloFresh had committed to becoming carbon neutral by the end of 2020 (InsideFMCG). There is no currently updated information on whether they met this target.

Marley Spoon Australia Statistics

Marley Spoon Revenue

Marley Spoon (+ Dinnerly) sold meal kits with a total value of €117,800,000 in 2021, compared to sales of €86,000,000 in 2020 (Marley Spoon).

Year Revenue Growth
2017 €19.9 million
2018 €32.3 million 62%
2019 €48.8 million 51%
2020 €86.0 million 96%
2021 €117.8 million 26.9%

Marley Spoon Growth

Marley Spoon grew at a rate of 37% in 2021 based on revenue, compared to a growth of 76% in 2020 (Marley Spoon)

How many meals do Marley Spoon deliver in Australia?

Marley Spoon (+ Dinnerly) delivered a total of 24.6 million meals in Australia in 2021 (Marley Spoon).

How many active subscribers do Marley Spoon have in Australia?

At the end of 2021, Marley Spoon (+ Dinnerly) had 97,150 active subscribers in Australia. This represented a 45% year-on-year growth. (Marley Spoon).

When did Marley Spoon list on the ASX?

Marley Spoon listed on the ASX on the 2nd July 2018. The company was valued at $200 million (AFR)

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